The Promotion of Devotion

As a special offer, all orders placed by 31 March 2012 receive the introductory price of US$25 (RRP US$35). You can order online here.

The Promotion of Devotion: Saints, Celebrities and Shrines by Donn James Tilson is available as part of the Religion in Society series.

What do St. Francis, Oskar Schindler, Princess Diana and Smokey Bear have in common? Religion, communication and devotion form an inseparable trinity of being, interwoven strands of a tapestry that has enveloped all faiths through the ages.

Written in a lively yet informative style, The Promotion of Devotion is the first comprehensive analysis of the convergence of religion and promotional communication from historical origins to modern times.

Donn James Tilson, an associate professor of public relations at the University of Miami’s School of Communication, has published and lectured internationally on public relations and religion and is considered the leading scholar in the field. A member of the Public Relations Society of America’s College of Fellows and Religion Communicators Council, he served as a public relations manager for BellSouth prior to joining UM, directing the company’s philanthropy program in Florida.